Use iOS Mail to quickly unsubscribe from mailing lists

I can’t say I’m a fan of everything about iOS 10. Apple seems to be following Microsoft down the path of change-for-the-sake-of-change, and not always for the better.

For example, the new threaded view for email conversations? Hate it. iOS Mail now joins Gmail (when viewed in a browser) in making it virtually impossible to discern the newest section of a conversation. Ugh.

On the other hand, there’s another change to Mail I fully applaud: super-easy unsubscribing. Because, let’s face it, we’re all inundated by way too much junk email, and getting off those mailing lists can be a hassle — especially if you’re trying to do it on your phone.

In iOS 10, Mail scans each message for any indication that it’s part of a mailing list. If so, here’s what you’ll see when you open that message:

ios-mail-unsubscribe-step-1.jpgEnlarge Image
Screenshot by Rick Broida/

All you have to do now is tap Unsubscribe. That leads to this:

ios-mail-unsubscribe-step-2.jpgios-mail-unsubscribe-step-2.jpgEnlarge Image
Screenshot by Rick Broida/

And that’s it! Two taps and you’re done. Now for the bad news: Mail says it “sends a message to unsubscribe,” but not every mailing list operates that way; in some cases you may have to visit the source and unsubscribe manually.

Even so, this should help you cut down on junk email with a minimum of effort. This is the kind of time-saving convenience I want more of, Apple. (And while we’re at it, how about equipping the Messages app with an auto-responder that knows when you’re driving?)

What are your thoughts on this new feature?

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